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November 10, 2016 Google Algorithm Update – Was It A Core Ranking Update, The Mobile-first Index Being Tested, or Both?(GSQi)Was There A Google Search Update On November 10th?
Google’s mobile-friendly algorithm boost has rolled out (SEL)Continuing to make the web more mobile friendly (Google) Moz Cast and other Google weather trackers showed a historically rare week-long pattern of algorithm activity, including a 97-degree spike.Each year, Google changes its search algorithm around 500–600 times.While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.The immediate impact was unclear, and there were no clear signs of a major algorithm update.Google Panda Update: Everything We Know About Panda 4.2 (The SEM Post)Google Panda 4.2 Is Here (SEL) After many reports of large-scale ranking changes, originally dubbed "Phantom 2", Google acknowledged a core algorithm change impacting "quality signals".The first phase of Penguin 4.0, which probably launched around September 22-23, was the rollout of the new, "gentler" Penguin algorithm, which devalues bad links instead of penalizing sites.
The exact timeline is unconfirmed, but we believe this rollout took at least a few days to fully update, and may have corresponded to an algorithm temperature spike (113°) on September 27th. (Moz) After almost two years of waiting, Google finally announced a major Penguin update.Penguin is now part of our core algorithm (Google)Google updates Penguin, says it now runs in real time within the core search algorithm (SEL) Moz Cast recorded a nearly-record 111° temperature and a 50% drop in SERPs with image (universal/vertical) results.The universal result shake-up opened up an organic position on page 1, causing substantial ranking shifts, but it's likely that this was part of a much larger update. (Moz) While unconfirmed by Google, Moz Cast recorded extreme temperatures of 108° and a drop in local pack prevalence, and the local SEO community noted a major shake-up in pack results.(SER) The second phase of Penguin 4.0 was the reversal of all previous Penguin penalties.This seemed to happen after the new code rolled out, and may have taken as long as two weeks.The impact of this update was, in the short-term, much smaller than expected, and our data showed that algorithm flux peaked on April 22nd.